High-quality content is crucial for search rankings because search engines prioritise content that provides value to users. Well-researched, informative, and engaging content is more likely to rank higher in search results. What tools can I use for content optimisation?

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te should load quickly to enhance the user experience, ensuring that visitors remain engaged and satisfied.

What are some ways to balance functionality and speed on mobile sites?

To balance functionality and speed, website owners can optimise images, reduce the use of heavy scripts, and implement lazy loading techniques. Additionally, simplifying the design and streamlining content can help maintain essential functionality without sacrificing speed.

How have user expectations changed in a mobile world?

User expectations have evolved to demand fast, seamless experiences on mobile devices. Users now anticipate that websites will load quickly, be easy to navigate, and provide a consistent experience similar to desktop sites, regardless of the device being used.

Why is A/B testing important for mobile sites?

A/B testing is important for mobile sites as it allows website owners to compare different versions of a page to determine which performs better in terms of user engagement and conversions. This process helps optimise user experiences by identifying what works best for mobile users.

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