Dwell time, on the other hand, refers to the amount of time a user spends on a page before returning to the search results. Longer dwell times typically signal that users find the content engaging and relevant. This metric serves as an indirect indicator of quality and can positively influence search engine rankings. Regularly analysing these behaviours not only informs the site's ongoing SEO strategy but also provides valuable insights for content development.
Visual Design and User ExperienceA well-considered visual design significantly enhances the overall user experience. Elements such as colour schemes, typography, and layout directly influence how users perceive and interact with a website. A visually appealing site captures attention quickly and encourages users to explore content further. Poor design can lead to frustration, causing visitors to leave the page before engaging with valuable information.