What is keyword research in SEO?
Keyword research is the process of identifying and analysing the search terms that people use on search engines. It helps to determine which keywords are most relevant to your business and how to incorporate them effectively into your content strategy.
Why is keyword research important for SEO?© Copyright
Keyword research is crucial because it guides your content creation, helps improve your website’s visibility in search engines, and ensures that you are targeting the right audience. By understanding the terms your potential customers are using, you can optimise your content to meet their needs. SEO Crewe. All rights reserved.
How can I integrate keywords into my content strategy?
You can integrate keywords into your content strategy by using them in key areas such as titles, headings, meta descriptions, and throughout the body of your content. However, it’s important to use them naturally and avoid keyword stuffing.